Link Unit Below Tabs

Spacing

How much money does Zynga make from sales of Tier 8 units? #2




In my earlier article, "How much money does Zynga make from sales of Tier 8 Units?", I estimated how many total Triton Carriers were offered for sale and from that how much money Zynga makes from sales of these and other Tier 8 units.  Here is an update using data on the newest Tier 8 unit, the Artemis Infantry.




Data

First, the image above tells us that 34% of the total Artemis Infantry offered for sale have been claimed.  That means 66% have been sold.

Second, I used Charles Proxy to find out how many Artemis Infantry are currently available for sale.  The image below tells us that that number is 529.



Estimate of how many are for sale

It's critical that I got these two pieces of information less than one minute apart because that means they can be combined.  If 529 units are left, 34% have been claimed, and 66% have been sold, then that means approximately 529 / 0.66 ~  802 were originally offered for sale.

I repeated this procedure a few more times.  From all my data and from the fact that a nice, round number is more likely, I think it's safe to say that 800 Artemis Infantry were originally offered for sale.


How much money does that make Zynga?

Each Artemis unit costs 800 Empire Points, so 800 of them cost a total of 800 * 800 = 640,000 EP.  Let's say 1 EP = 0.10 USD.  Then each Artemis costs 80 USD, and 800 of them cost 64,000 USD.

Assuming an average discount on EP purchase of 20%, the exchange rate is 1 EP = 0.08 USD.  Then each Artemis costs 64 USD, and 800 of them cost 51,200 USD.  This assumes all EP used to buy Artemis Infantry are paid for in USD or an equivalent rate in other currencies.

Assuming Zynga actually sells all 800 units, they earn around 51,200 USD.  This may not actually be the case as we know the Pegasus was only 87% claimed at the end of its offering period.

We know from my earlier article that 600 Triton Carriers were offered for sale and that Zynga earned about 38,400 USD from them.  I don't know how many of the other Tier 8 units were offered for sale or how many of the future one(s) will be.

Let's say Zynga earns 40,000-50,000 USD for each type of Tier 8 unit.  Assuming there will be nine total Tier 8 unit types, Zynga will take in total gross revenue of around 360,000-450,000 USD.

I assumed the 800 Artemis units offered for sale were for the whole world.  It's possible that it's just for the U.S. or for a particular set of game servers that I happen to be associated with.  Or this whole %-claimed countdown could just be fake and a marketing gimmick.


No comments:

Post a Comment